We are here to provide high-value, customized legal assistance at reasonable cost.


Pallavicini Legal is an independent law firm dealing with intellectual property, marketing communication, and new technologies.

We aim to assist our clients with a professionalism that fosters their values while working to achieve their business goals.

We believe that a lean, flexible organization is a key factor for efficiency, cost control, and most importantly, a straightforward client-attorney relationship.

Thanks to our network of correspondents, we operate in Europe and in the world, to address the most sophisticated strategic needs.

Simone Pallavicini

Simone worked for over ten years at a leading international law firm, obtaining experience within major corporations in key industrial sectors, such as fashion, pharma, research, and food before starting this new law practice in 2019. Along the way, he has gained extensive experience in managing legal issues related to intellectual property, marketing communication and new technologies. His daily commitment is to offer high-quality services that benefit from this experience and are as accessible and up to date as possible. Simone Pallavicini is registered with the Milan Bar Association and is a member of AIPPI (Association Internationale pour la Protection de la Propriété Intellectuelle) and LES (Licensing Executives Society).


We offer strategic advice on intellectual property matters at a judicial and extrajudicial level, throughout the whole life cycle of IP rights: from when the rights are born through to the related prosecution and enforcement phases. We deal with trademarks, designs, patents, plant varieties, commercial secrets, copyright, unfair competition (slavish imitation, parasitic competition, undue appropriation of goodwill, denigration, violation of statutory legal requirements, etc.) to mention a just few.

We offer support with all legal issues related to the development and launch of a marketing communication campaign, from the contract negotiation phase, to the campaign pre-clearance and protection. We help you to produce content and marketing claims which are original, non-misleading and compliant with the applicable laws and third party rights. We deal with advertising, digital communication, influencer marketing, ambush marketing, promotional sales, below cost sales, contests and sweepstakes (online and offline).

We advise on consumer protection rules, including: labelling, product information requirements, product safety, product liability, unfair commercial practices, unfair commercial clauses, distance contracts, statutory warranty rights. We have gained substantial experience in handling proceedings for unfair commercial practices and lack of conformity before the Competition Authority, Chambers of Commerce, and other public agencies.

We offer support in determining the commercial origin of goods for the purpose of substantiating “Made in” claims.

We deal with all legal issues related to the launch of websites, online platforms, apps, and e-commerce activities. This includes, among the other activities, offering support with domain name selection and protection, website requirements, user-generated content, terms of use, online sales, privacy, as well as with IT contracts in general (development, maintenance, licenses, cloud services, etc.).

We allow you to outsource the contract review process through virtual counselling or secondment services. We have gained considerable experience on a wide range of contracts, including intellectual property contracts (assignments, licenses, co-branding, confidentiality, collaborative research, technology transfer, edition, etc.), marketing communication and advertising contracts (advertising, sponsorship, endorsement, product placement, etc.), service contracts, event production contracts, supply, distribution, franchising, consultancy contracts and many more.

Thanks to our network of correspondents, we are able to provide assistance both in Europe and world-wide. We carry out trademark and copyright work, take-down procedures on e-commerce and social media platforms, investigation services.


tel. +39 02 64 13 73 15
via Tortona, 68
20144 Milano – Italy